AUTO DEALERS & MANUFACTURERS

Highlight a different vehicle every month. Devote some pages to services you provide and emphasize such advantages as loaner vehicles, extended and weekend hours, and so on. Include QR codes and website links a discount offer for a different service each month. Emphasize services appropriate to time of year (such as winterizing in autumn). Use manufacturer co-op money to support you.

Use QR codes and website links to discount coupons and other promotions.

Great Ideas For...

Tips for all organizations:

Whenever possible, show faces since they attract attention and interest.
For variety or as a consistent technique, use close-ups that convey detail and represent a larger picture.
Include helpful information specific to the industry you are in. For instance, a manufacturer of electrical products may include different conversion formulas or sections of code each month. Metric conversions may help in some industries. Important events, show dates and locations are helpful.
Include QR codes and written website links.
Run monthly contests or an annual contest that requires participation each month.
Offer discounts each month that can be tracked specifically to the mouse pad page via a specific website link or QR code.