BANKS & FINANCIAL FIRMS

Use each month to promote a different product or service. Provide helpful hints or anecdotes about building wealth. Include QR codes and website links that bring prospects directly to the pertinent page on your website. Create separate calendars for business and personal prospects.

Take a different approach by using each month to tell a brief story of how your firm helped a local business succeed.

Great Ideas For...

Tips for all organizations:

Whenever possible, show faces since they attract attention and interest.
For variety or as a consistent technique, use close-ups that convey detail and represent a larger picture.
Include helpful information specific to the industry you are in. For instance, a manufacturer of electrical products may include different conversion formulas or sections of code each month. Metric conversions may help in some industries. Important events, show dates and locations are helpful.
Include QR codes and written website links.
Run monthly contests or an annual contest that requires participation each month.
Offer discounts each month that can be tracked specifically to the mouse pad page via a specific website link or QR code.