INTERNET COMPANIES

Use each month to highlight and provide a link to a different part of your website or a different product or service. Your prospects are right at their computers, mouse in hand, and your website is just a few keystrokes and a click away. Use QR codes and website links to lead them to landing pages for contests, awards or discounts. Create GURLs that specifically address your prospects.

Great Ideas For...

Tips for all organizations:

Whenever possible, show faces since they attract attention and interest.
For variety or as a consistent technique, use close-ups that convey detail and represent a larger picture.
Include helpful information specific to the industry you are in. For instance, a manufacturer of electrical products may include different conversion formulas or sections of code each month. Metric conversions may help in some industries. Important events, show dates and locations are helpful.
Include QR codes and written website links.
Run monthly contests or an annual contest that requires participation each month.
Offer discounts each month that can be tracked specifically to the mouse pad page via a specific website link or QR code.