PROFESSIONAL FIRMS

If your firm provides various services, feature a different one each month. Note important dates. An accounting firm, for example, might note special and periodic filing dates for government forms and payments or for gaining a tax advantage. Providing a piece of helpful advice each month or an interesting statistic also adds value and holds interest.

Use QR codes and website links for specific relevant content on your website or landing pages for gathering prospect information.

Great Ideas For...

Tips for all organizations:

Whenever possible, show faces since they attract attention and interest.
For variety or as a consistent technique, use close-ups that convey detail and represent a larger picture.
Include helpful information specific to the industry you are in. For instance, a manufacturer of electrical products may include different conversion formulas or sections of code each month. Metric conversions may help in some industries. Important events, show dates and locations are helpful.
Include QR codes and written website links.
Run monthly contests or an annual contest that requires participation each month.
Offer discounts each month that can be tracked specifically to the mouse pad page via a specific website link or QR code.