RETAILERS

Spotlight a different product every month and emphasize those your audience might not be aware you carry. Use manufacturer co-op money to support you.

Use QR codes and website links to discount coupons and other promotions.

Great Ideas For...

NON-PROFITS & CHARITIES
MANUFACTURERS
DISTRIBUTORS
RETAILERS
COLLEGES & UNIVERSITIES
MEDIA COMPANIES & PUBLISHERS
RESORTS, CONVENTION CENTERS
MUSEUMS & GALLERIES
PROFESSIONAL FIRMS
PERSONAL SERVICE FIRMS
BANKS & FINANCIAL FIRMS
REAL ESTATE FIRMS & AGENTS
RESTAURANTS & CATERERS
AUTO DEALERS & MANUFACTURERS
INTERNET COMPANIES

Tips for all organizations:

Whenever possible, show faces since they attract attention and interest.
For variety or as a consistent technique, use close-ups that convey detail and represent a larger picture.
Include helpful information specific to the industry you are in. For instance, a manufacturer of electrical products may include different conversion formulas or sections of code each month. Metric conversions may help in some industries. Important events, show dates and locations are helpful.
Include QR codes and written website links.
Run monthly contests or an annual contest that requires participation each month.
Offer discounts each month that can be tracked specifically to the mouse pad page via a specific website link or QR code.